Volkswagen Up
Volkswagen, Europe's largest car maker, is likely to launch its small
car Up in India in the early 2010. The car is likely to be priced at
Rs. 3 lakh, and is the cheapest car from the stable of Volkswagen. The
company is looking at the emerging markets to boost up its
bottomlines. Volkswagen is planning to produce 240,000 vehicles per
year in India by 2012. The company is quite bullish on the prospects
of its small cars in India as the country is a huge market for small
cars.
The
car's name is a synonym for departure, activity, dynamics and the
future. Up debuted at the 2007 Frankfurt Auto Show in Germany. The
nostalgia reminding concept harked back to the Volkswagen Beetle by
having a Boxer engine in the rear powering the rear wheels, Up has 18
inch wheels.
The Up interior is made to
seat 4 adults in comfort and featured a unique flat folding seat
system. The seats are air inflatable so the seats fit every body shape.
Up also has a unique central displays, two monitors, one 8 inch monitor
shows the vehicle speed, fuel level and range, as well as your CO2
emissions.
The second 7 inch monitor
controls climate control, radio volume, music selection, telephone,
navigation, photos and movies etc. Up measures 3.45 metres (11.3 ft)
and has a width of 1.63 metres.
